Blue Ocean Strategy is often seen as a journey through unchartered waters and exploring the unexplored oceans, the journey is embarked through cutting edge innovation and value driven concepts. Charting a course to the new landscape where competition does not exist, is a revolutionary concept in strategy formulation that emphasizes value innovation rather than fighting the competition.
In the present day business world, following traditional strategies and fighting the cut throat competition can rarely bring enduring success. Today, in most industries competitors imitate rather than innovate and this results in a cruel competition for a small number of market shares which quickly fade and get diluted. This increased competition and increasingly shrinking market share represents the ‘Red Ocean’ and most businesses get entrapped in this situation and therefore fail to progress.
This course will help you to escape the dangerous quagmire of being trapped into a Red Ocean and will enable you to innovate and discover Blue Oceans for your organization. Blue Ocean Strategy is a radical, yet proven, approach to delivering value into the market that can yield very high growth and profitability. When implemented correctly it can lead to dramatic innovation within established industries and allow you to leverage an enormous competitive advantage – by making the competition irrelevant.