Program Benefits

By attending this program, the participants will be able to:

  • Understand the differences between contested and uncontested markets and how to create an uncontested market space
  • Learn the origins of Blue Ocean Strategy and its power dynamics
  • Develop the ability to thrive in uncertain times through value innovation
  • Learn how to systematically reconstruct market boundaries
  • The role of leadership and strategic change management

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About Speaker

Imran Zawwar

Imran Zawwar

AIMM, BSc, BEng, MBA, MS, PhD (in process)

Imran Zawwar is our UK based Partner Business Strategy at Knowledge Now. He is a Ph.D. scholar at Bettany Centre for Entrepreneurship, School of Management, Cranfield University UK. He also leads the evidence based research module for the MSc. in Management Programme at Cranfield University as Thesis Module Convener. He is a former Military Pilot and an Engineer by training, later he completed his MBA with two Academic Gold Medals ....

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